Attract investors with your Lifestyle— Hammer to musicians

Attract investors with your Lifestyle— Hammer to musicians 

Music producer, Nana Poku Osei known in showbiz circles as Hammer of the Last Two has advised musicians to let their lifestyle depict the challenges of the industry to attract investors.

According to him, the industry is not gaining support from the government and corporate entities due to the expensive lifestyles musicians exhibit.

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Speaking in a Media interview, Hammer explained that the lifestyle of musicians has driven investors away due to the erroneous impression that the industry is paying them off and expressed the need for them to let their lifestyle project the suffering in the industry.

That, he noted would open the eyes of the public on the real issues in the industry.

“We are not displaying suffering to them. We are buying cars with different money. We are flexing. Most people in the creative [music] industry are not buying cars with the music money.

“If you are doing Forex Trading at home and you buy an X Class, and you are pulling up in it and a tax man is looking at you, what are you talking about?

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“We have to speak the truth to power. Let’s show them we are suffering. But we can’t go around shopping at the expensive places, driving the biggest cars and expecting them to feel for us,” he said.

Hammer cautioned that in whatever the musicians do, they have to ensure their lifestyle speaks to reality.

“If you want to show that your works are promoting the tourism industry, show it. Prove that you are an up and coming artist and you can’t afford these things,” he said.

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Hammer’s comments come in the wake of passionate pleas from creatives to government to grant them tax incentives to attract investors.


Joyceline Natally Cudjoe

An Entertainment Columnist, Content Writer, Blogger, Novelist, Poet, and a Publicist. For business or story tip off, contact me on +233 24 646 6866 or email: [email protected]

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