Implement Proper Structures to project musicians—Guru calls on Industrial stakeholders
Multi-award winning Ghanaian rapper, Guru has called on industrial stakeholders to implement proper structures in projecting musicians to attract ambassadorial contracts and foreign awards.
According to him, the weak system in the current Ghana Industry has denied many artistes access to contracts and prestigious awards including Black Entertainment Television (BET) awards.
Speaking in an interview with Ghanaian News in Accra on Saturday, the Chief Executive Officer of NKZ Music, Guru lamented that the poor structures in place were affecting artistes and their success stories.
He said media had failed to project local music contents, stressing that many Disc Jockeys (DJs) were projecting foreign music in clubs and on air, thus making it arduous for Ghanaian musicians to excel.
Guru stated that some awards organisers were also celebrating failure instead of achievement and expressed an urgent need for proper monitoring system to ensure the best artistes win what is due them.
“We don’t celebrate success we celebrate negativity and characters that are uncalled for. It is sad that an artiste will gain six to 10 nominations and win only one or none. The industry is such that the organisers of the awards only give awards to their favourites. Many talented musicians have been sidelined due to personal problems that organisers have with them and this is not right,” he lamented.
The “Boys Abre” hitmaker expressed regret that there was no proper laws and guidelines to monitor the social media accounts of celebrities.
That, he said had made Ghanaian artistes trend with negative news instead of positive stories that would project their brand and promote their music to the world.
— Spot On News (@SpotOnNewsGh) October 31, 2020
Touching on why some legendary singers become poor after several years in the industry, Guru noted that Ghana Music Rights Organisation (GHAMRO) were failing to give royalties to the artistes.
“I don’t remember the last time I took royalty. This the reason why some musicians die from hunger,” he added.
Known in real life as Maradona Yeboah he has been in the industry for a decade and still serving fans with great music.
Currently he released a single dubbed “NO Noise,” and promised fans to expect more from him as he is preparing to release a new song in November.
He also advised them not to allow themselves to be used by politicians as an instrument of war in the upcoming December 7 polls.
BY JOYCELINE NATALLY CUDJOE