NDC adopts ‘Jehovah witness’ campaign strategy to win vote for ‘John & Jane’
The campaign team of the National Democratic Congress (NDC) in the Ashanti Region has adopted a new campaign strategy dubbed “Jehovah Witness” strategy to win votes for the flagbearer John Dramani Mahama in the 2020 General Elections.
The new strategy, is believed by the campaign team as the surest way to leave a memorable thoughts in the minds of people about their candidate “John and Jane.”
Describing the campaign strategy on Kingdom FM, the Ashanti Regional Chairman of the party, Augustus Nana Akwasi Andrews said they would not only adopt to the house-to-house campaign but would add a booklet of the flagbearer and his running mate behind to aid the people to know the achievements of Mahama and the need to revote for him to ascend to the presidential throne.
“We all know our President, Nana Addo Dankwa Akufo-Addo has said that this election is all about track record, hence the NDC is compiling all projects in the region on a leaflet. We will make sure to enter every house in humbleness and respect, tell them what we have done and intend to do,” he stressed.
Nana Andrews explained that the booklet would spell out the vision, mission and summarised version of Mr Mahama’s 2020 manifesto to enable the people make their decision whether to vote for him or not.
“Jehovah Witness people enter your house in humility and after talking to you, they leave leaflet to you this is the modest way we will preach the vision of the flagbearer to the people in order for them to read and accept Mahama into their lives,” the chairman said.
Nana Andrews assured that the adoption of “Jehovah Witness” strategy would not only present to people the good news about “John and Jane” but would also ensure a shared responsibility among party members to ease the stress on those who have always led their campaign in the region.
The adoption of the campaign, he said came to fruition after the ex-president paid a courtesy call on Otumfuo Osei Tutu II early this week.
“Former President Mahama on his visit to the Asantehene Otumfuo Osei Tutu II in the region tasked us to carry out our campaign like how the Jehovah Witness people do by going from house to house to spread the Gospel and leaving a leaflet that will draw you close to God,” Nana Andrews added.
He stressed that the party had already launched their campaign team in the various constituencies to help them lead the campaign from the grass root level with each constituency having a leading member to reduce the workload on those who had been leading all the time.
“This is the first time the NDC has formed a campaign team to the grass root level in the region,” he added.
BY JOYCELINE NATALLY CUDJOE