The local movie industry needs quality content— Timothy Bentum calls
Actor-cum-pastor, Timothy Bentum, has called on producers of local movie to produce quality content to attract international audience.
According to him, the current industry needed paradigm shift to meet the digital market.
Speaking in an interview with the media, Timothy Bentum indicated that the Kumawood industry needed a revamp to get the sector excel although it has been able to flourish in recent times.
He further charged them to endeavour to reinvent themselves to fit well into the digital age.
“We are trying. I think the Twi people [Kumawood] are doing well. They are sitting on a cash cow. They should just revamp, think it through, subtitling right and don’t get a guy to follow a camera from here to Avenor to just buy time, so that you can do [part] one and two.”
“Get very good stuff out there because you have a huge following in Ghana and everywhere else,” Timothy Bentum advised.
The founder of Timothy Bentum Ministries implored the English-speaking counterparts to also project the Ghanaian culture like their colleagues in other countries do.
“For the English people, I’ve always had a problem with it’s because you can’t do it better than Hollywood. So, what we should do as a movie industry is to become like South Africa where it’s an English movie but they mix it up and then they sub-title it so you sell your culture as a people,” he said.
Timothy Bentum indicated that was the surest to help the industry grow as the foreigners wanted to learn from other cultures.
“That is what people who are not Ghanaians want to see. We should be able to marry it to make it to make it right so as to satisfy our local audience and also endear the foreign audience to make it bigger,” he added.