Mercy Asiedu appeals to govt to enforce the Film Act bill
Kumawood actress Oheneyere Mercy Asiedu has reiterated calls on the government to enforce the Film Act with a Legislative Instrument to promote the creation of a conducive environment for the local movies to enjoy 70 per cent airplay on the national television stations.
The film act will among other things provide the legal framework for the production, regulation, nurturing and development of the Ghanaian film industry, and for the distribution, exhibition and marketing of films.
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According to the actress, the influx of foreign movies are swaying investors away from funding Ghanaian movies.
Speaking on the sidelines of the Ghanaian movie industry in a recent media interview, Mercy Asiedu said Nigerian movies were overshadowing Ghanaian movies due to the investors the industry has attracted.
She lamented that the national televisions were bombarded with foreign movies which were shown on prime time while the local movies were shown late night, hence driving investors away.
“No investor will invest in contents that are shown at late nights while the foreign movies are being shown at prime time,” Mercy Asiedu lamented.
She noted that the Nigerian government has implemented the 70/30 policy for 70 per cent of their local movies to be shown against 30 per cent foreign air play which Ghana movie industry had not gained that privilege to enjoy.
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Mercy Asiedu further indicated that the Nollywood industry was far advanced in technology unlike the Ghallywood and Kumawood which couldn’t properly adjust and integrate to the technological advancement.
In solving the problems that the Ghana movie industry is facing, she said the industry was doing its best to embrace the digital channels in marketing their movies and also expressed the need for the government to enforce the Film Act with a legislative instrument to revive the ailing industry.
The process to get the Film Bill passed into law started in 2013 when the then Ministry of Information and Media Relations submitted the reviewed cinematography act to cabinet to seek its approval to provide the machinery to streamline the film industry in Ghana.
After the bill was passed by parliament in 2016, it is yet to be enforced into law.
Source: www.spotonnews.net
