Shatta Wale, Stonebwoy endorse Eku juice and appealed for brand ambassadorial role
Reigning Reggae/dancehall artistes, Stonebwoy and Shatta Wale have exhibited high sense of patriotism by endorsing the Ekumfi Fruit juice which forms part of the government’s one district-one Factory (1D1F) policy to urge Ghanaians to patronise made-in-Ghana products.
According to them, Ghanaians have to rally round things that are produced in the country to aid in national development.
In a video, the two artistes stated that the production of fruit juice would create jobs in the country and raised green flag for the government for such initiative.
They said the juice tasted nice and have endorsed it for free for fans and Ghanaians to patronise it.
Shatta Wale also appealed to the government to make him and Stonebwoy brand ambassadors of the product to push the one-district-one-factory and Ghana Beyond Aid agenda forward.
“If they want to make us brand ambassadors we are here ready to do it. Me and my brother,“ he said.
To the artistes, they would do their best to help lift the flag of the country high to help foster change and development.
The first factory inaugurated under the One District One Factory project started its commercial production of 100,000 juices a day in December 2019.
It was expected that last year’s Christmas, Eku Juice (christened after Ekumfi) would be one of the major drinks on the market.
The Ekumfi Juice Factory has about 1,000 hectors of pineapple plantation, which produce about 10,000 fruits every hour for an eight-hour shift during the first phase of the project.
The Ekumfi based company got $8 million from the Ghana Exim Bank to start the factory, the loan is to be paid over a seven-year period.
From this project, 5000 out-growers and 400 factory hands from Ekumfi were expected to be employed.
Farmers expressed relief over where the company was being sited because of post-harvest loses.
Commissioning the project to start in 2017, President Nana Addo Dankwa Akufo-Addo was optimistic that the initiative would be used as a poverty alleviation avenue for the community.
While pineapple juices were being produced last year, passion, ginger and citrus were expected to be added as different flavours.
For a shelf life of six months, the pineapple was pasteurised and sterilised to avoid bacterial from the production process.
40 per cent of the production, was expected to be transported outside the country this year before the coronavirus hit the country.
BY JOYCELINE NATALLY CUDJOE