Stonebwoy inks a distribution deal with ADA Worldwide
Afro dancehall sensation, Livingstone Etse Setkla known in the entertainment circles as Stonebwoy has signed a global distribution and label services deal with ADA Worldwide, the independent label and artiste services arm of Warner Music Group.
The partnership with ADA, which is through Stonebwoy’s own Burniton Music Group, also covers Stonebwoy’s upcoming sixth studio album, slated for release later this year.
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“This deal marks another stride forward in bringing my music to the global stage via ADA’s network.
My aim has always been to unite people through the fusion of African music (Afrobeats), Reggae, Dancehall, RnB, and Hip Hop.”
“They say creativity flourishes in freedom, so owning my creativity is essential for me to make a meaningful contribution to the global music landscape.”
The President of ADA Worldwide, Cat Kreidich stated that Stonebwoy was in a league of his own, stressing that “his genre-blending style has resonated with millions of fans around the globe and he’s helped shine a light on the rich and vibrant sounds coming out of Africa.”
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He observed that the reggae/dancehall artiste was spreading positivity, love and unity with music that could make one move and be in the groove, therefore his outfit could not wait to support his unique creative vision even further across the international stage.
On the part of Casey Kobia, the Talent Manager of Stonebwoy expressed joy in having inked the distribution deal.
“I’m glad on behalf of KVO Talent to have brokered this global partnership between Warner Music’s ADA Worldwide and Stonebwoy’s label Burniton Music Group.”
“The energy and excitement from the team at ADA since our first conversation has been just what is required to unlock the next chapter in Stonebwoy’s journey and I am grateful to have him join this family – special thanks to April Pope and Bryan Roberts for making this happen,” he said.
The deal marked a continuation of growth for ADA in the African music space following active partnerships with Africa’s leading digital music distribution company Africori and Nigeria’s most influential independent record label Chocolate City, among others.
Source: www.spotonnews.net
