Counselor Lutterodt breaks media ethics …reduces respectable TV platform into a shrine
Counselor Lutterodt breaks media ethics …reduces respectable TV platform into a shrine
Media serves as fourth estate that has authoritative power to inform, educate, entertain while shaping attitudes and values, and developing non-market issue agenda.
However, this objective is gradually taking a back seat as some guests or speakers who are invited to shows lose focus and engage in conducts that could rather make them trend negatively in the society.
It could be recalled that, Cyril George Carstensen Lutterodt popularly known as Counselor Lutterodt allegedly threatened the life of a blogger who wrote about the cause of death of the late Kwadwo Annor Wiafe.
He said he would never withhold his efforts till he sees the writer stricken by a strange ailments or in a worse condition as the writer would forever be the target of his prayer
Mr Lutterodt sent the threat message during a live broadcast on TV Africa’s “Breakfast live” show in Accra held on Thursday.
This particular figure over the years has been denting images of popular and respectable individuals including Nana Ama McBrown, all in the name of getting attention.
Can media always reduce their platforms for such “unscrupulous beings” to always impact negatively in society?
The agenda of media is to leave people what to think about and not what to think.
As Kotak put it, televiewing causes people to duplicate inappropriately, in other areas of their lives, behaviour styles developed while watching television.
Television programmes could expose people to new ideas that they might not have encountered from their community and also a chance to learn about different attitudes or behaviours of characters that they frequently see on set.
Pro-social messages from shows on television could give a positive or negative impact on the behaviour of youth.
Today, lives of youth are gradually changing, becoming more aggressive due to “aggressive and irresponsible characters” they are exposed to on tv and radio.
Since many people harbour character on tv, lots of media make sure they hold programmes that would have good moral impact in their lives.
Most people follow a particular media programme to get inspired and also learn moral values that could help accelerate the development of the country.
Over some time now, some media guests who are supposed to help spearhead good moral values use the media air time to engage in disgraceful acts that dent the moral and media etiquette of the country.
Television has now become a debatable issue as some action influences attitude and psychological development of today’s youth.
Nowadays, the world of television has been discovered by children at very young age, therefore media personalities should not lose focus when hosting shows.
They should engage wise individuals who could build strong moral values in kids, youths and adults.
Media should be objective and before an individual could deliberate on a particular issue the person should be a master on the topic, issue and points the person would raise should be well investigated to promote objectivity and fairness.
Media platforms are not a platforms for vengeance, therefore should not be given to individuals who will reduce it to evoke curses on their haters.
It is high time we have to exhibit professionalism in our fields of endeavour to sanitise the media landscape.
BY JOYCELINE NATALLY CUDJOE
