2021 Boomplay Awards: Shatta Wale, Stonebwoy, Sarkodie expected to win big over milestone in music streaming
One of the largest music streaming platform in Africa, Boomplay, is set to award talented musicians who have attained notable streaming milestones with their songs, albums, and total streams on the platform.
Dubbed: ‘’Boomplay Awards’’, the awards which is in its second year aims at honouring deserving African Artistes to validate their extra ordinary achievement to open more windows of opportunities for people to streamline their music.
According to the organisers of the awards, the
scheme is driven by music consumption data on the Boomplay app and would lead a data-oriented campaign on the digital music revolution, particularly streaming, for the benefit of the music industry.
Artistes who would stand the chance to win big in the country include Shatta Wale, Stonebwoy and Sarkodie (3S).
The likes of Kuami Eugene, KiDi, Kofi Kinaata, King Promise, Kwesi Arthur, Diana Hamilton, Joe Mettle, Sonnie Badu and Joyce Blessing are expected to follow the 3S.
New entrants including Gyakie, Fameye, Black Sherrif and Keche, also stand a chance of being awarded following their stream growth on the Boomplay music app.
A statement which was released in Accra on Thursday and signed by the Ghana Country Manager of Boomplay, Elizabeth Ntiamoah-Quarshie, the digital music revolution was reshaping the global music industry, hence the awards to serve as motivation for musicians who were not on Boomplay to join while making music lovers to see the need to streamline music.
“Streaming is fast becoming the industry’s biggest source of revenue for artistes and record labels. Boomplay being the leading and largest digital streaming platform of the African music industry makes us a strategic partner of the African artiste and a crucial player in the industry,” she added.
Ms Ntiamoah-Quarshie noted that the plaques to be awarded to the various talented artistes were based on credible data of Ghanaian music consumers.
She explained that the data could afford artistes statistics and analytics to measure their reach, growth and digital value relevant for their music business decisions.
Touching on the importance of the awards, Ms Ntiamoah-Quarshie stated that the awards
would among other things build the largest and most reliable music ecosystem for African artistes and content creators to enable them unlock their full potential and benefit from it.
“As such, an initiative to acknowledge and award artistes for milestone streams is to make a case for streaming to become a vital focus of the music industry in Ghana.
It is also to highlight the hard work our artistes are putting into their careers digitally and the contributions of supporting stakeholders including management teams, fans, media and industry players like Boomplay,” she added.