A fast rising versatile artiste, Jey Luchy has called on musicians of the country to employ the services of bloggers to help their music gain international recognition.
According to him, most of the local super stars are not being promoted enough to meet international standards due to their inability to heap the internet with their stories.
Speaking to spotonnews.net in an exclusive interview the “Get out my way” hit maker indicated that white men learn and gather information through the internet and if there are not enough stories on the net to sell a particular brand they would not recognise the input of that particular person.
He noted the artistes might be well known in his country but would not be able to compete with other foreign artistes based on strategies they have employed to sell their content to the whites.
Jey Luchy explained that top Nigerian music super stars like Davido, Wizkid among others were enjoying international fame based on their investment they made into bloggers to project their content.
He stated that bloggers were powerful weapon and advised musicians and their managers not to underestimate their power.
“Bloggers can make things happen, whether good or bad news they the only source that can promote musicians to gain the love of the world,” the singer said.
He mentioned that Ghanaian musicians’ names could not make it among CNN’s top10 African artistes because they were not making use of bloggers, stressing that this should be an eye opener as other African artistes were moving out of the zones of just producing music.
He underscored the need for key industrial players to educate musicians on the need of employing internet writers to foster change and development in the creative industry.
Born Joseph Kofi Amoah, he is the Chief Executive Officer (CEO) of ‘De –Ark Music Empire’ and has promised to make the industry more competitive with quality tracks that would set him on the international stage.
BY JOYCELINE NATALLY CUDJOE