Highlife singer, Kuami Eugene has expressed disappointment in the manner the media especially disc jockeys (Djs) channel their energies to market foreign content to the neglect of the national art.
According to him, the act of Ghanaians has become an unbreakable norm that has confronted the developmental agenda of the country.
He narrated in a media interview that heads of society and individual homes always change their attitudes to adopt new ones when foreigners begin to pay visit.
“My dad will repair our television(tv) set only when my uncle is paying us visit, so if ten years and he will not get any visitor it means we will not watch tv,” he said.
The “obiaato” hit maker indicated that this norm has become part and parcel of Ghanaian mentality, thus people turn to do things to favour outsiders at the expense of their own.
He bemoaned that many Ghanaians believe they were hospitable, stressing that they least care about their own and only exhibit the act of kindness to foreigners.
Kuami Eugene noted that DJs were following their local mentality in which they were brought up and advised them to stop.
In helping the country’s economy to grow, he called on Djs to look at the broader picture if they help promote the arts of the country to gain foreign investors.
“This will help us organise big show in the country, bear in mind that during that big show a seller will come to sell, we will place an advert in the media and foreigners will be present to patronise the content, Djs and presenters will be billed for the show, we will employ services of an MC. This will be a win win situation for the country not only to the creative art industry,” the highlife musician added.
He exhibited fear that the doing of the local DJs and the media could cripple the growth of the country’s creative art industry while helping develop the Nigerian creative art industry.
BY JOYCELINE NATALLY CUDJOE